Matomo

Analytics

Matomo offers web and app analytics with more reporting breadth than a minimal traffic counter. Its range of features may require more setup.

Who it may suit

A broader analytics platform for teams that need more reporting options.

Replaces

  • Google Analytics
Official positioning or migration source

"the leading open-source alternative to Google Analytics" (repo description)

Checked: 2026-11-01

Strengths for small teams

  • Web and app analytics with full data ownership Source

    Checked: 2026-11-01

  • Runs on standard PHP + MySQL/MariaDB hosting Source

    Checked: 2026-11-01

  • Built-in privacy features Source

    Checked: 2026-11-01

Section checked: 2026-11-01

License

GPL-3.0

Checked: 2026-11-01

Self-hosting effort

Moderate

Checked: 2026-09-24

On-premise installation requires a configured web server, PHP environment, and database; operators also need to back up the configuration and database and apply updates. These are routine but multi-component maintenance tasks.

Documentation-based estimate; not hands-on tested. Official self-hosting effort evidence

Pricing

Matomo Cloud starts at $26/month for 50,000 hits per month; larger traffic tiers cost more.

Checked: 2026-09-24

Managed cloud

Available

Checked: 2026-09-24

Self-hosted: Available

Sections checked: see dates beside each section.

Repository activity

Stars: 21,992

Last push: 2026-10-31

Fetched 2026-11-01 · checked 2026-11-01

Repository metadata source

Self-hosting documentation

Official self-hosting instructions
Official website

Sources