Mautic

Email marketing

Mautic is a marketing automation platform, not just a newsletter sender. Teams should weigh campaign capabilities against operating complexity.

Who it may suit

Campaign automation for teams with more complex marketing journeys.

Replaces

  • HubSpot
  • ActiveCampaign
  • Brevo
Official positioning or migration source

Mautic site publishes vs-HubSpot/ActiveCampaign/Brevo pages

Checked: 2026-11-01

Strengths for small teams

  • Multi-channel marketing automation without per-contact fees Source

    Checked: 2026-11-01

  • Own database, no vendor lock-in Source

    Checked: 2026-11-01

  • Fully customizable frontend and backend Source

    Checked: 2026-11-01

Section checked: 2026-11-01

License

GPL-3.0-or-later

License source

Checked: 2026-11-01

Self-hosting effort

Advanced

Checked: 2026-09-24

The production installation requires a compatible PHP/web-server environment, writable application directories, a separately configured database, and an outbound email service. Marketing automation also brings recurring cron/queue and delivery operations, making this substantial work for a team without dedicated ops.

Documentation-based estimate; not hands-on tested. Official self-hosting effort evidence

Pricing

Free to self-host; Mautic's official hosting partner offers Essential from €247.50/month when billed annually.

Checked: 2026-09-24

Managed cloud

Not verified

Checked: 2026-09-24

Self-hosted: Available

Sections checked: see dates beside each section.

Repository activity

Stars: 10,884

Last push: 2026-10-31

Fetched 2026-11-01 · checked 2026-11-01

Repository metadata source

Self-hosting documentation

Official self-hosting instructions
Official website

Sources